Our Team
Yugandhar Reddy M
25+ years of field management experience.
He is a founder member of Maitra Market Research and his last assignment was with GfK as Zonal Head, based out of Hyderabad. He has worked with various MNC and Indian clients.
He has closely worked with the Research team on field protocols, Sampling plan and methodologies. He has vast experience in field manpower mobilisation, manpower training, field planning, field checks and timely project completion. He has devised Quality Control measures which have been effective in ensuring valid data is provided to research / client.
Major industries serviced:
Agriculture, Education, Telecom, Automotive, Healthcare, FMCG, Media, Real Estate, Consumer Durables, Retail, Chemicals, Logistics,.
Expertise across various projects:
Brand Health Evaluation, Shopper, U&A, Social research, Product Tests, Readership etc.
Yugandhar Reddy M
25+ Years of field management experience.
He is a founder member of Maitra Market Research and his last assignment was with GfK as Zonal Head, based out of Hyderabad. He has worked with various MNC and Indian clients.
He has closely worked with the Research team on field protocols, Sampling plan and methodologies. He has vast experience in field manpower mobilization, man power training, field planning, field checks and timely project completion. He has devised Quality Control measures which have been effective in ensuring valid data is provided to research / client.
Major industries serviced:
Agriculture, Education, Telecom, Automotive, Healthcare, FMCG, Media, Real Estate, Consumer Durables, Retail, Chemicals, Logistics,.
Expertise across various projects:
Brand Health Evaluation, Shopper, U&A, Social research, Product Tests, Readership etc.
Mohan M N
25+ years of Project Management experience.
He is a founder member of Maitra Market Research and his last assignment was with GfK as Zonal Head, based out of Bengaluru. Additionally, was part of business development team, working directly with Indian & MNC clients.
Immense experience of working with all market & social research techniques in both quantitative and qualitative methodologies.
Major industries serviced:
Healthcare, Education, Telecom, Automotive, Agriculture, FMCG, Media, B2B, Consumer Durables, Real Estate, Retail, Etc.
Expertise across various projects:
Brand Health Evaluation, Central Location Test and Clinics, Usage and Attitude Studies, Product Test, Readership Survey, Media Research, Social Research, Mystery Shopping, Retail Audits, Opinion Polls including Exit Polls, Event Management
Sudhakar Reddy B
20+ years of client engagement experience. He is a founder member of Maitra Market Research and his last assignment was with GfK as Branch Head, based out of Chennai.
His closely worked with the research and clients, having proved in working all market research techniques.
Major industries serviced:
FMCG, Media, B2B, Healthcare, Education, Telecom, Automotive, Real Estate, Retail, Agriculture, Consumer Durables, Etc. along with Social Research.
Extensive experience in:
Brand Health Evaluation studies… including large continuous tracks, Central Location Test and Clinics, Healthcare, Product Test, Telecom.
worked on projects from Maruthi Suzuki, CavinKare, Nestle, Britannia, Unilever, ITC Foods, Yum, Nissan, Pepsi co, Vodafone, Tata, Amazon, Mahindra, UB, KIA, BMW, Airtel, TVS.
Some of the large projects handled like NRS, BARC, Vodafone Brand Track, Amazon track, ITC Food Brand track, Pepsi Brand track etc.
Sudhakar Reddy B
20+ years of client engagement experience. He is a founder member of Maitra Market Research and his last assignment was with GfK as Branch Head, based out of Chennai.
His closely worked with the research and clients, having proved in working all market research techniques.
Major industries serviced:
FMCG, Media, B2B, Healthcare, Education, Telecom, Automotive, Real Estate, Retail, Agriculture, Consumer Durables, Etc. along with Social Research.
Extensive experience in:
Brand Health Evaluation studies… including large continuous tracks, Central Location Test and Clinics, Healthcare, Product Test, Telecom.
worked on projects from Maruthi Suzuki, CavinKare, Nestle, Britannia, Unilever, ITC Foods, Yum, Nissan, Pepsi co, Vodafone, Tata, Amazon, Mahindra, UB, KIA, BMW, Airtel, TVS.
Some of the large projects handled like NRS, BARC, Vodafone Brand Track, Amazon track, ITC Food Brand track, Pepsi Brand track etc.