Provides measurable statistics that work to quantify the opinions and attitudes of the research participants.

Involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights.

The process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes.

Collection of widgets that give you an overview of the reports and metrics you care about most, you can quickly check the health of your accounts or see correlations between different reports.

Involves the summary, collation and/or synthesis of existing research. Secondary research is contrasted with primary research in that primary research involves the generation of data,

Its a qualitative research method where the target respondent/subject is observed and analysed in their natural/real-world setting.